Staff alerts: route website events to the human on duty
Some website events need a human in the next five minutes, and that human is rarely sitting at the dashboard. Send the event to their pocket instead.
The events worth interrupting someone for
- New order — the kitchen, counter, or warehouse starts before anyone checks a screen.
- New lead — whoever is on sales duty calls back while the lead is warm.
- Payment failed — "order #219 needs attention" beats discovering it at close.
- Stock low — reorder before you sell what you do not have.
Every alert is a website event you already have, pointed at a phone number you choose.
Routing, not broadcasting
Alerts go to the numbers you pick per event — orders to the shop phone, leads to whoever is selling this week, failures to you. Swap the on-duty number in the dashboard when shifts change. This is routing a handful of events to a handful of staff, not blasting a list — which is why a notifications plan is the right shape for it and a marketing platform is not.
Quiet hours, on your terms
Customer-facing texts respect quiet hours without exception. For alerts to your own staff, you choose: a restaurant wants the order buzz at 9pm, an accountant does not. Per-event windows mean the payment-failure text can wait for morning while the order text never waits.
Costs almost nothing
Staff alerts are single texts to a couple of numbers — usually the smallest line item in your quota. Most businesses run them alongside order alerts on the same plan without noticing the volume.
Common questions
Do my employees have to opt in?
Staff numbers are added with their consent and can text STOP at any time — the same compliance layer covers every recipient, including your own team.
Can one event alert two people?
Yes — an event can notify multiple numbers, and an order event can text the customer and your staff at the same time.
Can alerts go to a shared shop phone?
Yes. Any mobile number works; many shops point order alerts at one counter phone and leave personal numbers out of it.
Ready when you are.
Orders, leads, failures, stock — to the phone of whoever is on duty.
Route your first alertFive-minute setup. We handle the carrier paperwork.